Pentecostal Life University Bachelor of Arts in Marketing

Pentecostal Life University Bachelor of Arts in Marketing

Information about the Pentecostal Life University Bachelor of Arts in Marketing for this Academic year. Applicants can find valuable insights regarding the subject on this page. Welcome to Studyinmalawi.com. The above is information will assist you to make an informed decision.

Brief History; Pentecostal Life University PLC is a private Christian University in the city of Lilongwe Malawi. It was founded in 2013 by Great Dominion Holdings Limited. PLU is a Christian Service institution of higher learning and it’s strictly governed by the principles of the lord Jesus Christ designed for the intellectual, professionals and personal development of students. PLU aims at raising students who will not only help Malawi but all over the world.

Details About Pentecostal Life University

YEAR 1 SEMESTER 1
ME 100 Introduction to Business
ME 101 Language and Communication Skills I
ME 102 Introduction to Marketing
ME 103 Management Principles and Practice
ME 104 Introduction to Sociology

YEAR 1 SEMESTER 2
ME 110 Introduction to Business Mathematics and Statistics
ME 111 Computer Application
ME 112 Introduction to Organization Behaviour
ME 113 Language and Communication Skills II
ME 114 Introduction to Psychology

YEAR 2 SEMESTER 1
ME 200 Essentials of Marketing
ME 201 Elementary Microeconomics
ME 202 Introduction to Capital Markets
ME 203 Introduction to Entrepreneurship
ME 204 Financial Accounting 1

YEAR 2 SEMESTER 2
ME 210 Business Environment
ME 211 Business Ethics
ME 212 Practice of Sales management
ME 213 Business Management
ME 214 Consumer Behaviour

YEAR 3 SEMESTER 1
ME 300 Research Methods
ME 301 Strategic Marketing
ME 302 Communications and Information Technology
ME 303 Branding and Marketing Communications
ME 304 Business law

YEAR 3 SEMESTER 2
ME 310 Marketing Management
ME 311 Financial Management
ME 312 Human Resource Management
ME 313 Quantitative Techniques
ME 314 Direct and Digital Marketing

YEAR 4 SEMESTER 1

ME 400 International and Global Marketing
ME 401 Customer Relationship Management
ME 402 Strategic Management
ME 403 Advertising Management
ME 404 Marketing and Business Development

YEAR 4 SEMESTER 2
ME 410 Marketing policy and Strategy
ME 411 E- Marketing
ME 412 Production and Operations Management
ME 413 Project Research
ME 414 Business to Business Marketing

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