Exploits University Bachelor of Arts in Marketing

Exploits University Bachelor of Arts in Marketing

Information about the Exploits University Bachelor of Arts in Marketing for this Academic year. Applicants can find valuable insights regarding the subject on this page. Welcome to Studyinmalawi.com. The above is information will assist you to make an informed decision.

Brief History; Exploits University is a multi-campus private university in Malawi. It was registered in 2008 and opened its doors on September 2010, with 96 students starting with the Faculty of Commerce. Exploits University has a student population of over seven hundred studying different. It has campuses in Lilongwe and Blantyre. The University campuses are conveniently located in both cities of Lilongwe and Blantyre. The University is mandated to provide education to both undergraduate and postgraduate students, it conducts research, training, outreach and consultancy.

Details About Exploits University

 Program Description
Marketing is both an art and a science appealing to creative people and those with a more analytical orientation. Marketers are the crucial link between the organization, its customers/end-users and its suppliers, concerned with building relationships that are valuable for all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual consumer or another organization. Identifying consumer needs, developing new products/services, developing communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and adjusting all of these to international markets and different cultures – that’s the job of marketing.

As a marketing major, you’ll balance practical project experience with the latest theoretical concepts. You’ll take courses in basic marketing theories, marketing research, consumer behaviour, and choose electives in advertising, retailing, sales management, socially responsible marketing, and international marketing to suit your own career goals. Whatever your focus, you’ll gain practical skills in designing marketing strategies for real products and services.

Intended Program Outcomes
As a result of completing this program, students should be able to:

• Demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in domestic and international settings
• Demonstrate a basic understanding of issues related to international trade controls, foreign trade operations location of markets, negotiation practices, monetary issues and international public relations
• Exhibit entry-level marketing skills for use in government, industry and private sector organizations that engage in exporting or importing goods and services in world markets
• Obtain an in-depth understanding of consumer behaviour, e-marketing, international marketing, marketing strategy, sales-force management and marketing research

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